Revamping our website

By Peter Martin | 23 November 2016

Just in time for the launch of More United’s crowdfund, we’ve developed a brand  new website. I hope you’ll agree it looks a lot better.

I’m Peter Martin, a volunteer who looks after More United’s site and its email marketing. I managed the redesign, alongside Nigel Smith, a developer whose vision and knowledge helped push our understanding of what’s possible on the Nationbuilder platform. If you need a Nationbuilder project, definitely talk to Nigel.

Since we soft-launched back in the summer, we’ve been working hard to rebuild the site. Despite the old site being created in just a few short days, it actually did pretty well: more than 15,000 people signed up on Day 1, and we’ve since grown our movement to nearly 60,000.


Not only would this have been impossible without thousands of supporters like you spreading the word, but the new website derived from the feedback many of you gave us too. The thousands who took part in our randomised surveys and feedback forms have been incredibly valuable. We’ve listened to what you think our communications should look and feel like, as well as the sort of questions you need answering when talking about More United to friends and family.

The new site is more flexible. It’s built around cards on top of bootstrap, allowing actions and content to be passed between pages. If we want to associate membership, supporters or surveys to a page - that’s easy to do.

We also have much stronger analytics. The team at GoodGrowth have provided excellent feedback on how users are interacting with the site and we’ve layered in new data to understand what our supporters are doing as they move through the site.

We hope you enjoy the site, and definitely check out the crowdfund. If you haven’t already, please choose to support More United and help change Britain for the better.



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